A new collection of super matt PVC finishes has been added to our board range as the trend for matt surfaces goes from strength to strength.
We have introduced nine colours of SERICA super matt PVC board, hailed as a perfect solution for all types of furnishings in kitchens, bedrooms and other locations such as offices and retail environments.
One of its USPs is that the foil is laminated to both sides of the board, something not currently available on many other super matt boards on the market.
The nine colours are: Cashmere, Dust Grey, Frost White, Graphite, Indigo Blue, Kobe, Kombu Green, Light Grey and Sage Green.
The new additions made their HPP debut to a very enthusiastic welcome at our successful HPX trade show at the Village Hotel, Manchester. They will complement the super matt doors also made of SERICA just introduced into our Avanti Opus off-the-shelf doors collection as well as some in the made-to-measure Aspire collection.
Chris Essex, our nationwide Sales Manager, says: "Introducing the SERICA panels opens the door to more opportunities to satisfy the market's demand for matt finishes. Existing customers are already asking for it to go with the SERICA colours in our door range, and it's an opportunity to attract new customers by plugging a gap in our board range."
SERICA's on-trend, contemporary colour palette incorporates solid colour right through to the acrylic layer core, so there are no unsightly joint lines. It has an anti-fingerprint silky touch finish and is highly scratch resistant.
And in the case of micro-scratches,
SERICA can be easily repaired by using an iron or hairdryer to renovate the surface.
Chris adds: "In today's market, SERICA is a very high quality finish, and it is an end panel that will work with many of our moulded doors. But there is a double benefit, because we can sell it to people who make doors, who will cut and edge it themselves, and we will have it as part of our door offering, which we can sell per door as part of a larger set, so if someone came to us with 20 different frontals we will then cut and edge it ourselves."
All the new additions are now available alongside our own extensive board offer that features in-house cut and edged melamine-faced chipboard (MFC) as well as wood-based products from EGGER and Kronospan.
HPP Account holders can use our dedicated Aspects Super Matt Builder to create doors, frontages and components using these new Serica boards - www.hpponline.co.uk/aspects-supermatt-pvc-edged-door-builder
See the Serica Super Matt MDF range here.